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Search Engine Optimisation (SEO) refers to the techniques and strategies incorporated into a website or e-commerce application design to improve the ranking of the site organic search engine listing. Organic search engine listings are the result listings that are obtained from keyword searches done on search engines such as MSN, Yahoo and Google. |
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| Search engines like google, MSN nd Yahoo display different types of listings in the search engine results pages. The listing include pay per click advertisements, paid inclusions listings and the free search results. Search engine optimisation aims at improving the position of a website in the free listing results. |
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| Search engine optimisation can have a significant impact on the success of a particular website or e-commerce application, in terms of not only the number of visitors to the site, but also whether or not the website visitor follows through with the required action, eg purchase, making contact etc. |
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| Search Engine Marketing relates to the paid advertising listings that appear on search engine results page. These pay-per-click advertisements can become costly and anecdotal evidence suggests the free listings can have a superior result than paid advertising, however web marketing strategies should incorporate both search engine optimisation and search engine marketing (pay-per-click) for maximum effect. |
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| A search engine optimised website or e-commerce site is a highly effective form of advertising, most often resulting in superior lead generation. A high ranking site makes it easy for customers to find the site before locating competitors. These customers are: |
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Actively searching for your product and service |
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Highly qualified leading to increased conversion rates |
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Obtained at a lower cost per lead |
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More likely to trust your services |
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